Online estimators are a starting point — not a selling price. Here's how they work, where they fail, and how to get the accurate number that actually moves the needle when you're ready to sell.
Every major portal — Zillow, Redfin, Realtor.com — uses an automated valuation model (AVM). These algorithms pull public tax records, recent nearby sales, and listing data to generate an estimate. They update automatically and require no human review.
Public tax records, MLS sold data, square footage from permits, lot size from county records, and proximity weighting to recent sales. Fast, automated, no site visit required.
Interior condition, renovation quality, pool and outdoor living, premium lot position, view, HOA financial health, school zone specifics, and the negotiating dynamics of the current local market.
In Central Florida luxury markets, AVMs routinely miss by $40,000–$100,000+. A home in Heathrow with a $1.2M AVM estimate may list and sell at $1.4M based on factors the algorithm simply cannot measure.
Kelly and Ray prepare Comparative Market Analyses that incorporate everything an AVM misses — they walk your property, evaluate the updates, assess the competition actively in your area, and deliver a written report with a defensible list price.
In a market where a 3% pricing error on a $500,000 home costs you $15,000, the difference between an AVM and a professional CMA is material. And the CMA is free.
Get My Free Home Estimate →AVM: Instant • Free • 6–20% error rate • No site visit
Best for: rough ballpark, curiosity
CMA: 48 hrs • Free • 1–3% error rate • Agent-prepared
Best for: actual list price, equity planning, sale decisions
Kelly & Ray's CMA goes where algorithms can't. Request yours today.
(407) 544-4704 — Call or Text