Updated July 2026
Three ways to sell, three very different outcomes. Here's what the 2026 data actually shows about what sellers walk away with.
Agent vs. iBuyer vs. FSBO in Florida in 2026: A full-service agent usually brings the highest sale price through MLS exposure and negotiation. An iBuyer offers speed and convenience but typically buys below market after fees. Selling FSBO saves a listing commission but puts pricing, marketing, and paperwork on you. Compare your likely net, not just fees. Ray and Kelly Nadeau of Certainly Sold can run the numbers. Call (407) 544-4704.
By Ray Nadeau · Licensed Florida Broker BK3344407 | Kelly Nadeau · Licensed Florida Broker BK3344334 · Certainly Sold · Last updated: October 22, 2026
| Full-Service Agent | iBuyer / Cash Offer | FSBO | |
|---|---|---|---|
| Typical outcome | Highest net proceeds on average | Fast, certain close at a discount | Lower median sale price |
| Time to close | 30–60 days typical | 7–14 days typical | Varies widely |
| Marketing exposure | Full MLS, professional photography, buyer network | None — private offer only | Limited to owner's own channels |
| Effort required | Agent handles pricing, showings, negotiation, paperwork | Minimal — one offer to evaluate | Seller handles everything |
| Best for | Maximizing proceeds on an open-market timeline | Relocation, inherited property, avoiding showings | Sellers with an existing buyer already lined up |
91% of sellers now use an agent — the highest share NAR has ever recorded. Professional pricing, marketing, and negotiation typically outweigh the cost.
Trades sale price for speed and certainty. Service fees run around 5%, and offers reflect a discount for the convenience.
Now just 5% of all sales, an all-time low. Works best when the seller already has a buyer lined up — roughly 38% of FSBO sales fit this pattern.
Ray & Kelly Nadeau · Licensed Florida Brokers · 25+ years in real estate, marketing, and distressed property expertise
Certainly Sold provides real estate brokerage services in the State of Florida. Florida Broker Lic. #BK3344407. Equal Housing Opportunity.
Mortgage financing services are offered through Equity Smart Home Loans, CA NMLS #856170, DRE #01906808, 1499 Huntington Dr Suite 500, South Pasadena, CA 91030 (Florida license MBR-2341). Ray Nadeau, Mortgage Loan Originator, NMLS #1027617. All loan programs, terms, eligibility and approvals are subject to borrower qualification, property qualification, underwriting guidelines, condominium project requirements, lender requirements, and program availability. Not all borrowers, properties, or condominium projects will qualify. Nothing on this website constitutes a commitment to lend or a guarantee of financing.
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